In Everything that Toy and Joss do with the building and nurturing of their brand their ultimate goal is to make all women feel beautiful while giving back to women in need. They adopted the mission statement "a beautiful woman uses her lips for truth, her voice for kindness, her ears for compassion, her hands for charity and her heart for love. For those who do not like her, she uses Prayer"...The brand is inspired and named after Toy's grandmother and Joss's great-grandmother Lela. Lela left them with far more than they could ever mention. What they remember most is her faith in God paired with her demonstration of "peace that surpassed all understanding." She also bestowed an unbreakable bond to family and tradition. Her laughter would flow endlessly and echo throughout the house and their heart. They credit her with the strength that is demonstrated within all the women in their family. Granma Lela's emotional and physical strength as well as tenacity was deposited into all of them, that they know for sure. Amongst other things, Lela was known for her clothing and fashion choices, she had an eye for beauty and wore it well. She made all around her pay attention to the beauty around them and within them as well as how they demonstrated their own beauty through their fashion choices...thus the brand was birthed! The intention of the brand is to make all women feel beautiful while giving back to women who are struggling in any way, we are an catalyst for women finding and/or claiming their inward and outward beauty again and building their very own legacy or becoming a part of ours and sharing in our principals....Christianity, Catwalk, Current, Class, and Charity.....and finally in honor of legendary women all around the world and throughout history, Toya and Joss, will choose a woman each month and honor her through styles that reflect and embody what the "legend" means to them. Click on the "legacy collection" link to view.